• The Optimiser
  • Posts
  • 📈 119.35% increase in clicks from one small change

📈 119.35% increase in clicks from one small change

Read time: 2 minutes

Before we start, here's some other newsletters we're loving at the moment:

If you aren’t keeping up with AI developments, you’re falling behind. The AI Tool Report is the easiest way to keep in the loop and learn about new AI tools. Sign up here.

A great newsletter that comes every Sunday The Boonly makes self-growth enjoyable. Join here.

If you’re anything like me and like investing, but don’t really know what you’re doing The Average Joe is a must-sub. Simple, concise tips. Sign up here.

Sometimes, even as seasoned SEO pros, we get stuck on increasing traffic to an important page.

We go through all of the traditional things like improving the content, adding more internal and external links, yada yada.

Sometimes that isn’t enough and we have to go a bit above and beyond.

Case in point —

We were stuck on this page for months, nothing seemed to get it moving.

It’s for a very high ticket service (6-7 figures) so even a small increase is worth it.

But as you can see from the above test (red line indicates before and after we implemented the change) we did eventually get things moving.

(big build up, for something that isn’t that revolutionary, nearly there now..)

We simply turned the information on the page, into a YouTube video, and embedded it back onto the site, above the fold.

That was enough to instantly increase the traffic to that page by 119.35%.

We’ve since repeated this process and found similar results, consistently, using our refined method.

On top of that, the video is also getting engagement and views on YouTube itself.

I’d call that a win.

Test it our yourself, or get us to do it for you.

Ready to get involved?

Grab an Actionable SEO Video Audit: The lowest cost-point way to get our expert insight and actionable tips on how to get more organic traffic to your website.

The SEO Ready Quiz: not sure if you’re ready for an SEO campaign? find out now, in under 3 minutes, for free.

Book a 15-min discovery call: Decided you’re ready to commit to an SEO campaign? Then let’s talk.